Chris Feddersen
Artisan Digital
UI/UX Designer 2011 - 2021
Artisan Digital is a Melbourne-based UI/UX design agency specialising in high-volume, high-transactional web and native applications. The agency collaborates with both local and global sportsbooks, offering expertise in product strategy, UX research, UI design, and prototyping.
During my time at Artisan Digital, I contributed to the development of a streamlined design-to-development pipeline. This system allowed designers to build directly from a shared component library, simplifying handover and enabling rapid, iterative design solutions that could be deployed quickly to production. I also mentored and managed junior designers, consulted on product strategy, and worked on large-scale redesign projects, including multi-million-dollar efforts for Sportingbet and Centrebet.
Notably, I was involved in designing Sportingbet's first mobile website and native application during a period of significant growth for the company. This expansion culminated in Sportingbet's acquisition by William Hill in 2013.
