Kmart

Senior Product Designer 2022 - 2025

Kmart is Australia's leading department store, operating 326 locations across Australia and New Zealand. The brand is recognised for offering affordable, stylish products to a wide range of customers.

I joined Kmart's online team to contribute to the redesign and development of their mobile application, which was initially built as a web-wrapped app. My work has included collaborating on the design system, conducting customer research, leading a team of mobile UX/UI designers, and supporting product strategy. Additionally, I've worked on identifying optimisation opportunities aimed at improving the app's performance and user experience.

During this time, the team has focused on creating new Flutter-based screens for the purchase journey, balancing redesign efforts with the introduction of new features to support trade and loyalty initiatives. Since the project began, the app has seen an increase in monthly active users from 250K to over 1 million, and app store ratings have improved from 2.8 to 4.5 stars.

Mobile App Product Listing Page

10% conversion lift through A/B testing and multi-million dollar revenue gains.

In-Store Mobile Payments

Designed and tested three mobile payment concepts with real customers in-store.