Claims Journey Redesign

Redesigned the claims journey to capture complete information upfront, reducing support handling time by 32%.

Mobile App Product Listing Page

10% conversion lift through A/B testing and multi-million dollar revenue gains. Validated product listing page improvements before native app build.

In-Store Mobile Payments

Designed and tested three mobile payment concepts with real customers in-store. Rapid validation sprints from lofi to validated in a single day.

Betgenius Sportsbook Prototype

Designed and shipped a Cash Out feature in under a week, boosting margins by 5%. Built a modular design system that scaled across multiple brands.

Responsive Web App Redesign

Led end-to-end redesign of a betting web app focused on mobile acquisition. Delivered 2% margin increase and 0.5% multi-bet conversion lift.